Sensitivity and network position
- Rank
- 49of 250
- Sensitivity
- 13.3rank 60
- Breadth
- 2of 20 scenarios High or above, 2 Critical
- PageRank
- 35.5rank 121
- Eigenvector
- 3.1
- Betweenness
- 56.0
- Links
- 10trends at Moderate similarity or above
- Composite
- 32.3
Attention over three years
How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.
- Now
- 95
- Over a year
- −13%Easing
- Over three years
- +18%
- Peak
- 28619 Jan 2025
- Sources
- Bothagreement 0.20
- Coverage
- 15languages · 60 nations
Trailing 4-week average. 100 is this trend’s three-year average.
By language
Wikipedia reading in each language edition where the trend’s pages are read enough to measure (15 of 28). Share is of all the readers counted.
| Language | Share | Now | Over a year | Three years |
|---|---|---|---|---|
| English | 57% | 77 | −22% | |
| Spanish | 8% | 82 | −17% | |
| Russian | 7% | 85 | −14% | |
| German | 6% | 49 | −63% | |
| French | 5% | 105 | +16% | |
| Japanese | 3% | 95 | +15% | |
| Chinese | 3% | 92 | +16% | |
| Italian | 3% | 97 | −15% | |
| Portuguese | 2% | 97 | −25% | |
| Arabic | 2% | 111 | +39% | |
| Persian | 2% | 67 | −11% | |
| Ukrainian | 1% | 103 | +1% | |
| Indonesian | 1% | 67 | −31% | |
| Dutch | 1% | 60 | −26% | |
| Malay | 0% | 105 | +6% |
By country
Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.
Ethiopia
Kenya
Uganda
Singapore
Ghana
Philippines
Nigeria
United Kingdom
South Korea
United States
Canada
China
100
75
69
66
65
58
55
53
52
52
51
49
The 12 highest of 60 nations with a reading.
By region and G20 member
Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.
Regions
| Place | Read from | Now | 90 days | 1 year | 3 years | Three years |
|---|---|---|---|---|---|---|
| North America | Google in 2 countries + Wikipedia in English | 87 | −21% | −9% | −14% | |
| Europe | Google in 7 countries + Wikipedia in German, French, Italian, Dutch | 93 | −34% | +2% | +17% | |
| China | Google in 1 country | 97 | −35% | +135% | −1% | |
| Indo-Pacific | Google in 10 countries + Wikipedia in Japanese, Chinese, Indonesian, Malay | 92 | −30% | +14% | −6% | |
| South Asia | Google in 2 countries | 63 | −22% | −32% | −49% | |
| Gulf and Middle East | Google in 3 countries + Wikipedia in Persian, Arabic | 73 | −42% | −16% | −37% | |
| Africa | Google in 5 countries | 69 | −6% | −23% | −41% | |
| Latin America and Caribbean | Google in 6 countries + Wikipedia in Spanish, Portuguese | 88 | −38% | −8% | +27% | |
| Russia and Eurasia | Wikipedia in Russian, Ukrainian | 89 | −22% | −10% | −8% |
G20 members
| Place | Read from | Now | 90 days | 1 year | 3 years | Three years |
|---|---|---|---|---|---|---|
| Argentina | 98 | −45% | +55% | +65% | ||
| Australia | 81 | −24% | −5% | −10% | ||
| Brazil | Google + Wikipedia in Portuguese | 80 | −29% | −30% | −3% | |
| Canada | 122 | −5% | +52% | +36% | ||
| China | 97 | −35% | +135% | −1% | ||
| France | Google + Wikipedia in French | 96 | −25% | +5% | +27% | |
| Germany | Google + Wikipedia in German | 64 | −43% | −30% | −34% | |
| India | 56 | −22% | −35% | −57% | ||
| Indonesia | Google + Wikipedia in Indonesian | 61 | −37% | −36% | −39% | |
| Italy | Google + Wikipedia in Italian | 155 | −15% | +80% | +152% | |
| Japan | Google + Wikipedia in Japanese | 86 | −22% | −6% | −13% | |
| South Korea | 103 | −44% | +95% | +52% | ||
| Mexico | 90 | −40% | +17% | +58% | ||
| Russia | Wikipedia in Russian | 85 | −27% | −14% | −13% | |
| Saudi Arabia | 64 | −11% | −57% | −58% | ||
| South Africa | 66 | −31% | −30% | −18% | ||
| Türkiye | 64 | −58% | +1% | −39% | ||
| United Kingdom | 114 | +3% | +14% | +31% | ||
| United States | Google + Wikipedia in English | 83 | −23% | −15% | −18% |
Relation to each scenario
A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.
| Relation | Scenario | Family |
|---|---|---|
| 6 · Critical | A novel respiratory pathogen exceeds health surge capacity S10 | Health |
| 6 · Critical | A live outbreak proves rapid distributed pandemic defence S20 ↗ | Health |
| 3 · Moderate | Affordable preventive treatments reduce chronic illness S19 ↗ | Health |
| 1 · Very low | AI-directed research produces a reproducible discovery step S17 ↗ | Technology and infrastructure |
| 0 · Not related | Critical trade divides into rival blocs S01 | Economic and trade |
| 0 · Not related | A global funding seizure reaches sovereign balance sheets S02 | Economic and trade |
| 0 · Not related | A regional war closes a globally important sea route S03 | Geopolitical and security |
| 0 · Not related | Hybrid coercion ends in an infrastructure blackout S04 | Geopolitical and security |
| 0 · Not related | A disputed transfer of power breaks effective government S05 | Geopolitical and security |
| 0 · Not related | Two breadbasket failures trigger a food availability crisis S06 | Energy, climate and resources |
| 0 · Not related | A major disaster disables the national economic core S07 | Energy, climate and resources |
| 0 · Not related | An AI deployment step causes abrupt labour displacement S08 | Technology and infrastructure |
| 0 · Not related | A cryptographic breakthrough invalidates digital trust S09 | Technology and infrastructure |
| 0 · Not related | A creditor agreement releases fiscal capacity S11 ↗ | Economic and trade |
| 0 · Not related | A cross-regional market access compact redirects investment S12 ↗ | Economic and trade |
| 0 · Not related | A great-power agreement lowers economic security barriers S13 ↗ | Geopolitical and security |
| 0 · Not related | A verified Middle East settlement restores access S14 ↗ | Geopolitical and security |
| 0 · Not related | Cheap firm clean power becomes available at scale S15 ↗ | Energy, climate and resources |
| 0 · Not related | A validated farming package raises water-efficient output S16 ↗ | Energy, climate and resources |
| 0 · Not related | A public service platform reaches inclusive operation S18 ↗ | Technology and infrastructure |
Related trends
Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.
| Similarity | Trend | Theme | Rank |
|---|---|---|---|
| 3 · Moderate | Public procurement capability | State capacity & governance | 6 |
| 3 · Moderate | Health workforce scarcity | People, health & work | 48 |
| 3 · Moderate | Regional medicines manufacturing | People, health & work | 52 |
| 3 · Moderate | Health system demand imbalance | People, health & work | 56 |
| 3 · Moderate | Chronic disease & obesity burden | People, health & work | 98 |
| 3 · Moderate | Antimicrobial resistance | People, health & work | 104 |
| 3 · Moderate | Adaptable vaccine platforms | People, health & work | 106 |
| 3 · Moderate | Mental health demand growth | People, health & work | 127 |
| 3 · Moderate | Pathogen emergence pressure | People, health & work | 163 |
| 3 · Moderate | Biosecurity & dual-use biology | People, health & work | 216 |