Trend · rank 100 of 250

Media provenance & authentication

Content credentials, watermarks and detection tools are spreading through media workflows but lag behind generation tools, making the integrity of evidence depend on interoperable provenance systems that are unevenly adopted.

Information & InfluenceInformation & trustinformationaidata governance

Second pass: Added in the second pass. Held by all three panel models.

Sensitivity and network position

Rank
100of 250
Sensitivity
10.8rank 92
Breadth
0of 20 scenarios High or above
PageRank
40.0rank 92
Eigenvector
27.5
Betweenness
0.0
Links
14trends at Moderate similarity or above
Composite
23.0

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
149
Over a year
+44%Surging
Over three years
+62%
Peak
2139 Aug 2026
Sources
Bothagreement 0.37
Coverage
4languages · 69 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (4 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English83%200+133%
German6%167+75%
Chinese5%103+13%
Spanish5%212+126%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Pakistan

Sri Lanka

Nepal

Bangladesh

China

Ethiopia

Singapore

Myanmar

South Korea

India

Indonesia

Cambodia

100

85

75

63

61

55

54

51

49

45

42

39

The 12 highest of 69 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English181+16%+75%+214%
EuropeGoogle in 7 countries + Wikipedia in German135+31%+29%+35%
Indo-PacificGoogle in 7 countries + Wikipedia in Chinese112−20%+9%+43%
South AsiaGoogle in 3 countries104+11%−8%+64%
Gulf and Middle EastGoogle in 3 countries115−11%−0%+116%
AfricaGoogle in 1 country179−7%+33%+991%
Latin America and CaribbeanGoogle in 6 countries + Wikipedia in Spanish151+85%+41%+69%
Russia and EurasiaGoogle in 1 country44−33%−79%−56%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
ArgentinaGoogle98+12%−21%+24%
AustraliaGoogle201+8%+82%+1085%
BrazilGoogle92+21%−28%+10%
CanadaGoogle156+22%+32%+185%
FranceGoogle82−2%−22%−28%
GermanyGoogle + Wikipedia in German138+33%+37%+39%
IndiaGoogle107+21%−7%+58%
IndonesiaGoogle90+12%−25%−17%
ItalyGoogle93+11%−16%−27%
JapanGoogle110−18%+23%+44%
South KoreaGoogle127−36%+39%+125%
MexicoGoogle96+29%−24%−9%
TürkiyeGoogle115−2%+2%+66%
United KingdomGoogle158+28%+38%+174%
United StatesGoogle + Wikipedia in English181+16%+75%+218%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
3 · ModerateHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
3 · ModerateA disputed transfer of power breaks effective government S05Geopolitical and security
3 · ModerateA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
2 · LowA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
1 · Very lowA novel respiratory pathogen exceeds health surge capacity S10Health
1 · Very lowA live outbreak proves rapid distributed pandemic defence S20 ↗Health
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA cross-regional market access compact redirects investment S12 ↗Economic and trade
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
5 · Very highSynthetic media & deepfakesInformation & trust87
5 · Very highCensorship & surveillanceInformation & trust103
4 · HighMisinformation & disinformationInformation & trust30
4 · HighAI-mediated information accessInformation & trust118
3 · ModerateDeclining institutional trustInformation & trust7
3 · ModeratePublic communication in crisisInformation & trust10
3 · ModerateDecline of independent journalismInformation & trust29
3 · ModerateElection integrity & interferenceInformation & trust57
3 · ModerateConspiracy movements & science denialInformation & trust68
3 · ModerateOpen-source intelligence & transparencyInformation & trust79
3 · ModerateForeign information manipulationInformation & trust91
3 · ModeratePlatform power over public discourseInformation & trust99
3 · ModerateDigital language representation gapsInformation & trust193
3 · ModerateOnline harms & safetyInformation & trust202