The standard set
A card of any style (editorial, data or image) is designed once in each of these.
4:5
Portrait 4:51080 × 1350
The tallest shape a feed shows in full, so it takes the most screen. The default for a feed post.
- Instagram vertical
- Facebook vertical
- LinkedIn vertical
1:1
Square 1:11080 × 1080
The one shape every platform shows uncropped, and the shape of a profile grid.
- Instagram square
- Facebook square
- X square
- LinkedIn square
- TikTok square
1.91:1
Landscape 1.91:11200 × 627
The shape of a link preview and of a wide feed image, most at home on LinkedIn and X.
- Instagram landscape
- Facebook landscape
- LinkedIn landscape
9:16
Story 9:161080 × 1920
Full screen on a phone: stories, reels and TikTok. The top and bottom are kept clear of the app's own buttons.
- X vertical
- TikTok vertical
- Instagram stories / reels
- Facebook stories / reels
- TikTok stories / reels
What each platform asks for
The sizes as supplied, with the standard shape that serves each one.
| Slot | X | TikTok | |||
|---|---|---|---|---|---|
| Profile picture | 320 × 320Not a card | 320 × 320Not a card | 400 × 400Not a card | 400 × 400Not a card | 20 × 20Not a card |
| Landscape | 1080 × 566Landscape 1.91:1 | 1080 × 566Landscape 1.91:1 | 1280 × 72016:9 · use Landscape | 1200 × 627Landscape 1.91:1 | 1920 × 108016:9 · use Landscape |
| Vertical | 1080 × 1350Portrait 4:5 | 1080 × 1359Portrait 4:5 | 720 × 1280Story 9:16 | 720 × 900Portrait 4:5 | 1080 × 1920Story 9:16 |
| Square | 1080 × 1080Square 1:1 | 1080 × 1080Square 1:1 | 1080 × 1080Square 1:1 | 1200 × 1200Square 1:1 | 640 × 640Square 1:1 |
| Stories / Reels | 1080 × 1920Story 9:16 | 1080 × 1920Story 9:16 | – | – | 1080 × 1920Story 9:16 |
| Cover photo | – | 851 × 315Not a card | 1500 × 500Not a card | 1128 × 191Not a card | – |
How the set was chosen
- Shapes, not platforms. Instagram’s 1080 × 1350 and LinkedIn’s 720 × 900 are the same 4:5 shape. A card is saved at the larger size and each platform scales it down.
- One landscape. Landscape slots come in two shapes, 1.91:1 and 16:9. They are close enough that one card serves both: the 1.91:1 card is built, and X and TikTok show it in their 16:9 slots.
- No card for profile picture or cover photo. These carry the GINC mark, not data, and belong with the brand assets.
- Two sizes read as slips in the table. Facebook’s vertical is given as 1080 × 1359 and is treated as 1080 × 1350; TikTok’s profile picture is given as 20 × 20.