Trend · rank 86 of 250

Care labour demand growth

Ageing and changing household structures are increasing paid and unpaid care needs, constraining national labour force participation where affordable services and care workers remain scarce.

Human CapitalPeople, health & workwork skillsdemographyinequality

Second pass: Carried forward from the first pass, where it was Care economy & unpaid work. Held by all three panel models.

Sensitivity and network position

Rank
86of 250
Sensitivity
8.3rank 141
Breadth
0of 20 scenarios High or above
PageRank
50.7rank 46
Eigenvector
2.2
Betweenness
18.3
Links
16trends at Moderate similarity or above
Composite
25.4

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
100
Over a year
+9%Steady
Over three years
−7%
Peak
1279 Aug 2026
Sources
Bothagreement 0.09
Coverage
6languages · 51 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (6 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English73%99+4%
German9%96+6%
Japanese7%93−6%
Italian4%164+84%
Arabic3%63−25%
Spanish2%96+4%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Singapore

United Kingdom

Australia

Ireland

United States

New Zealand

South Korea

Canada

Kenya

Nigeria

South Africa

Sri Lanka

100

88

85

76

68

54

51

46

46

41

39

37

The 12 highest of 51 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English102+15%+2%−5%
EuropeGoogle in 9 countries + Wikipedia in German, Italian110+13%+12%+23%
Indo-PacificGoogle in 11 countries + Wikipedia in Japanese95−5%−5%−11%
South AsiaGoogle in 1 country100−1%+1%+1%
Gulf and Middle EastGoogle in 1 country + Wikipedia in Arabic90−12%−9%−12%
AfricaGoogle in 3 countries75−18%−5%−49%
Latin America and CaribbeanGoogle in 5 countries + Wikipedia in Spanish95−16%−5%−5%
Russia and EurasiaGoogle in 1 country67+25%−17%−53%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
ArgentinaGoogle95−47%+6%−21%
AustraliaGoogle104+25%−1%−4%
BrazilGoogle92+13%−6%−33%
CanadaGoogle93+11%−14%−9%
FranceGoogle104+42%−15%+4%
GermanyGoogle + Wikipedia in German105+12%−1%+17%
IndiaGoogle100−1%+1%+1%
IndonesiaGoogle88−24%−9%−19%
ItalyGoogle + Wikipedia in Italian132+18%+58%+107%
JapanGoogle + Wikipedia in Japanese98+25%−7%−13%
South KoreaGoogle75+74%−38%−52%
MexicoGoogle107−13%−9%+28%
South AfricaGoogle80−3%−14%−44%
TürkiyeGoogle116+11%+2%+45%
United KingdomGoogle74−0%−38%−41%
United StatesGoogle + Wikipedia in English104+19%+4%−3%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
3 · ModerateA novel respiratory pathogen exceeds health surge capacity S10Health
3 · ModerateAffordable preventive treatments reduce chronic illness S19 ↗Health
3 · ModerateA live outbreak proves rapid distributed pandemic defence S20 ↗Health
1 · Very lowA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA cross-regional market access compact redirects investment S12 ↗Economic and trade
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
5 · Very highPopulation ageingPeople, health & work96
4 · HighEntrenched opportunity inequalityPeople, health & work9
4 · HighHealth workforce scarcityPeople, health & work48
4 · HighHealth system demand imbalancePeople, health & work56
4 · HighReproductive, maternal & child healthPeople, health & work123
4 · HighPersistently low fertilityPeople, health & work243
3 · ModerateTechnical & occupational skill shortagesPeople, health & work19
3 · ModerateInformal employment persistencePeople, health & work84
3 · ModerateChronic disease & obesity burdenPeople, health & work98
3 · ModerateMental health demand growthPeople, health & work127
3 · ModerateYouth population expansionPeople, health & work146
3 · ModeratePathogen emergence pressurePeople, health & work163
3 · ModerateYouth employment exclusionPeople, health & work177
3 · ModerateDigital & AI-supported carePeople, health & work179
3 · ModerateSanitation & hygiene access gapsPeople, health & work188
3 · ModerateHealthy lifespan divergencePeople, health & work207