Trend · rank 116 of 250

Digital & services trade growth

Digital delivery is making more software, data and professional services tradable across borders, which widens export options for nations with connectivity and skills and makes them dependent on rules for data flows.

Trade & InvestmentTrade, industry & supply chainstradeconnectivitydata governance

Second pass: Carried forward from the first pass, where it was Digital & services trade. Held by all three panel models.

Sensitivity and network position

Rank
116of 250
Sensitivity
15.0rank 48
Breadth
4of 20 scenarios High or above
PageRank
29.8rank 152
Eigenvector
0.7
Betweenness
3.7
Links
8trends at Moderate similarity or above
Composite
21.2

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
113
Over a year
−7%Steady
Over three years
+60%
Peak
34112 Oct 2025
Sources
Bothagreement -0.71
Coverage
5languages · 57 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (5 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English73%87+7%
Russian10%66+5%
Chinese6%153+87%
Spanish6%85−11%
French5%81−18%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Singapore

South Korea

China

United States

New Zealand

Netherlands

United Arab Emirates

Australia

Kenya

Canada

Switzerland

United Kingdom

100

75

67

57

43

41

40

32

31

30

30

29

The 12 highest of 57 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English92−22%−13%+16%
EuropeGoogle in 3 countries + Wikipedia in French116−9%+23%+33%
ChinaGoogle in 1 country231+63%+409%+109%
Indo-PacificGoogle in 7 countries + Wikipedia in Chinese144+11%+43%+69%
South AsiaGoogle in 1 country92−16%−34%+14%
Gulf and Middle EastGoogle in 1 country111+76%−14%+1%
Latin America and CaribbeanGoogle in 2 countries + Wikipedia in Spanish128+5%+33%+63%
Russia and EurasiaWikipedia in Russian66+1%+5%−54%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
AustraliaGoogle129−45%+17%+224%
BrazilGoogle112−18%+13%+52%
CanadaGoogle122−33%+22%+249%
ChinaGoogle231+63%+409%+109%
FranceWikipedia in French81+10%−18%−29%
GermanyGoogle160−36%+70%+322%
IndiaGoogle92−16%−34%+14%
IndonesiaGoogle93−10%−39%+46%
South KoreaGoogle111−52%+58%+84%
MexicoGoogle247+47%+167%+582%
RussiaWikipedia in Russian66+1%+5%−54%
United KingdomGoogle205+37%+133%+235%
United StatesGoogle + Wikipedia in English87−23%−21%+8%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
5 · Very highAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
5 · Very highA cross-regional market access compact redirects investment S12 ↗Economic and trade
4 · HighCritical trade divides into rival blocs S01Economic and trade
4 · HighA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighNon-tariff compliance & traceabilityTrade, industry & supply chains185
4 · HighTrade & logistics digitalisationTrade, industry & supply chains189
3 · ModerateTrade & investment fragmentationTrade, industry & supply chains37
3 · ModerateTrade corridor competitionTrade, industry & supply chains38
3 · ModerateShifting economic weightTrade, industry & supply chains78
3 · ModerateRegional trade agreement deepeningTrade, industry & supply chains105
3 · ModerateSmart manufacturing & digital twinsTrade, industry & supply chains158
3 · ModerateEmerging middle-class demandTrade, industry & supply chains214