Trend · rank 185 of 250

Non-tariff compliance & traceability

Product, labour and provenance requirements are diverging between markets and increasingly demand digital product records, so export access depends on a nation's testing laboratories, certification bodies and supplier data systems.

Trade & InvestmentTrade, industry & supply chainstradeinstitutionsdata governance

Second pass: Added in the second pass. Held by two of the three panel models.

Sensitivity and network position

Rank
185of 250
Sensitivity
7.5rank 170
Breadth
1of 20 scenarios High or above
PageRank
28.1rank 158
Eigenvector
1.5
Betweenness
0.6
Links
10trends at Moderate similarity or above
Composite
14.4

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
97
Over a year
−26%Easing
Over three years
+16%
Peak
1996 Apr 2025
Sources
Bothagreement 0.07
Coverage
5languages · 66 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (5 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English57%104+4%
German17%76−29%
Spanish14%72−46%
Chinese7%103+6%
French5%75−8%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Netherlands

Denmark

Belgium

Germany

Austria

Estonia

Finland

Switzerland

Singapore

Slovenia

Sweden

Ethiopia

100

83

82

82

79

76

76

70

66

61

61

57

The 12 highest of 66 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 1 country + Wikipedia in English126−5%+16%+134%
EuropeGoogle in 7 countries + Wikipedia in German, French86−5%−38%+31%
Indo-PacificGoogle in 2 countries + Wikipedia in Chinese91+2%−3%+88%
South AsiaGoogle in 1 country127−11%−13%+1148%
Latin America and CaribbeanGoogle in 5 countries + Wikipedia in Spanish91+7%−30%+6%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
ArgentinaGoogle91+5%−28%+6%
FranceGoogle + Wikipedia in French89+0%−20%−13%
GermanyGoogle + Wikipedia in German78−4%−54%+58%
IndiaGoogle127−11%−13%+1148%
JapanGoogle88−26%−14%+358%
MexicoGoogle135+47%−2%+63%
United KingdomGoogle137+27%−21%+527%
United StatesGoogle + Wikipedia in English126−5%+16%+134%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
4 · HighA cross-regional market access compact redirects investment S12 ↗Economic and trade
3 · ModerateCritical trade divides into rival blocs S01Economic and trade
1 · Very lowA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
1 · Very lowA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighEconomic security policyTrade, industry & supply chains47
4 · HighTariff barrier normalisationTrade, industry & supply chains58
4 · HighRegional trade agreement deepeningTrade, industry & supply chains105
4 · HighDigital & services trade growthTrade, industry & supply chains116
3 · ModerateForeign investment slowdown & selectivityTrade, industry & supply chains23
3 · ModerateTrade & investment fragmentationTrade, industry & supply chains37
3 · ModerateTrade corridor competitionTrade, industry & supply chains38
3 · ModerateCritical input supplier concentrationTrade, industry & supply chains74
3 · ModerateShifting economic weightTrade, industry & supply chains78
3 · ModerateEmerging middle-class demandTrade, industry & supply chains214