Trend · rank 78 of 250

Shifting economic weight

Different demographic and productivity paths are moving production, demand and investment towards Asia and other emerging economies, which changes who sets trade rules and which partners matter most to each nation.

Trade & InvestmentTrade, industry & supply chainsgeoeconomicstradedemography

Second pass: Carried forward from the first pass, where it was Shifting economic power. Held by all three panel models.

Sensitivity and network position

Rank
78of 250
Sensitivity
5.8rank 202
Breadth
0of 20 scenarios High or above
PageRank
50.8rank 43
Eigenvector
2.8
Betweenness
33.3
Links
19trends at Moderate similarity or above
Composite
26.6

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
94
Over a year
−20%Easing
Over three years
−13%
Peak
52620 Oct 2024
Sources
Bothagreement 0.95
Coverage
15languages · 59 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (15 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English50%107−7%
Russian16%74−28%
Spanish7%73−30%
German5%90−33%
French4%68−23%
Chinese3%103−4%
Portuguese3%128−7%
Persian3%111−23%
Japanese2%94−13%
Arabic2%87−5%
Turkish2%72−10%
Polish1%95−6%
Vietnamese1%72−21%
Hindi1%218+36%
Korean0%315+341%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

South Africa

Singapore

China

India

United Arab Emirates

Brazil

Venezuela

Kenya

South Korea

Switzerland

United Kingdom

Netherlands

100

57

42

37

34

30

30

29

29

29

28

26

The 12 highest of 59 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English95+10%−18%+0%
EuropeGoogle in 9 countries + Wikipedia in German, French, Polish86+10%−21%−9%
ChinaGoogle in 1 country106+10%+1%+18%
Indo-PacificGoogle in 11 countries + Wikipedia in Japanese, Chinese, Korean, Vietnamese95+10%−10%−13%
South AsiaGoogle in 4 countries + Wikipedia in Hindi209+126%+34%+201%
Gulf and Middle EastGoogle in 4 countries + Wikipedia in Persian, Arabic, Turkish97+23%−13%−9%
AfricaGoogle in 5 countries65+5%−41%−39%
Latin America and CaribbeanGoogle in 2 countries + Wikipedia in Spanish, Portuguese103−20%+26%+22%
Russia and EurasiaGoogle in 2 countries + Wikipedia in Russian59+6%−30%−49%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
AustraliaGoogle88+6%−21%−12%
BrazilGoogle + Wikipedia in Portuguese127−5%+22%+67%
CanadaGoogle82+19%−36%−14%
ChinaGoogle106+10%+1%+18%
FranceGoogle + Wikipedia in French70+8%−26%−44%
GermanyGoogle + Wikipedia in German77+11%−36%−1%
IndiaGoogle + Wikipedia in Hindi252+161%+57%+315%
IndonesiaGoogle54−7%−61%−20%
ItalyGoogle80+30%−39%−29%
JapanGoogle + Wikipedia in Japanese99+17%−4%−12%
South KoreaGoogle + Wikipedia in Korean222+12%+161%+218%
MexicoGoogle87−52%+563%+4%
RussiaWikipedia in Russian74+3%−28%−35%
Saudi ArabiaGoogle91+68%−24%−29%
South AfricaGoogle77+6%−22%−35%
TürkiyeWikipedia in Turkish72+9%−10%−14%
United KingdomGoogle94+24%−17%−1%
United StatesGoogle + Wikipedia in English95+8%−16%−0%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
3 · ModerateA cross-regional market access compact redirects investment S12 ↗Economic and trade
2 · LowCritical trade divides into rival blocs S01Economic and trade
2 · LowA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighForeign investment slowdown & selectivityTrade, industry & supply chains23
4 · HighExport controls & economic coercionTrade, industry & supply chains34
4 · HighTrade & investment fragmentationTrade, industry & supply chains37
4 · HighTrade corridor competitionTrade, industry & supply chains38
4 · HighEconomic security policyTrade, industry & supply chains47
4 · HighTariff barrier normalisationTrade, industry & supply chains58
4 · HighCritical input supplier concentrationTrade, industry & supply chains74
4 · HighRegional trade agreement deepeningTrade, industry & supply chains105
4 · HighAfrica's demographic & economic riseTrade, industry & supply chains172
4 · HighEmerging middle-class demandTrade, industry & supply chains214
3 · ModerateIndustrial policy competitionTrade, industry & supply chains26
3 · ModerateIntellectual property access dependenceTrade, industry & supply chains40
3 · ModerateManufacturing overcapacityTrade, industry & supply chains51
3 · ModerateRare earth processing concentrationTrade, industry & supply chains102
3 · ModerateSovereign wealth & state capitalTrade, industry & supply chains108
3 · ModerateDigital & services trade growthTrade, industry & supply chains116
3 · ModerateSanctions circumvention networksTrade, industry & supply chains140
3 · ModerateNon-tariff compliance & traceabilityTrade, industry & supply chains185
3 · ModerateCarbon border adjustmentsTrade, industry & supply chains186